Long Term SEO

As an SEO professional, I try my best to keep my finger on the pulse of what is happening in SEO every week. I have been following and doing SEO for around 10 years now, originating with doing it for my very first personal website for my Life Coaching business. It has changed dramatically over the years, but one thing I see has always been constant: Change!
What worked 8 years ago will get you penalized in a heartbeat today. The tricks, tools, and shortcuts people went crazy for, and threw their eggs all into one basket a year ago, are now what people are trying desperately to recover from. Any one method, or tool, once recognized to work well, is adopted by hundreds and thousands of individuals and companies around the world. It doesn’t take long for Google to sniff that out.
I believe the lesson here is to pay attention to what is working, and use it, that is smart. But, and this but is a big one, don’t venture your entire site, your reputation, or your business on one single metho
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